Vehicle or car branding is a word that refers to anything that is shown on your vehicle that advertises your company, ranging from a sticker on the side to a full-length vehicle wrap.
A cost-effective type of promotion, car branding may assist you in establishing your brand's presence in the market.
Benefits Of Vehicle Branding
With unique marketing chances, you may build your brand identification. Vehicle wraps have been shown to increase brand awareness by up to 15 times. A simple white van is invisible to passing vehicles and pedestrians, but a brightly colored, well-created logo is.
Establish A Local Presence
Local businesses benefit from vehicle branding. People who live and work in your service area are more likely to see your product/service advertised.
One time investment
Vehicle graphics will last 5 years or more. Unlike other kinds of advertising, where expenses are fixed, you may modify your car wrap as often as you wish. Your initial investment will be a fraction of other long-term advertising media expenditures and will provide rewards for years.
A Broader Base
Vehicle graphics promote your brand everywhere you go - even on your route to and from work. You will reach every age, gender, and ethnic group.
Car livery gives individuals a distinctive visual without eliciting unfavorable feelings/reactions towards the advertisement.
Modern car wrapping materials and technologies allow for easy graphic or artwork replacement.
Protects Your Car
Not to be neglected! Apart from the obvious advertising and marketing advantages, vinyl wrapping protects your car from stone chips, minor abrasions, and ordinary wear and tear. The car will seem 'almost new' after the wrapper is removed!
Vehicle Branding Design Considerations
- Create A Template: It is critical to have a precise vehicle template. Your template should be layered. Bumpers and windows should be covered by one layer. Then build layers for each prospective - passenger, driver, front, rear, and top.
- Design Ideas: Decide on your car branding. The obvious beginning point is your company's logo. Decide on the ad copy. If you're going to utilize photos or pixel art, make sure they're of good quality.
- Consider The Plan: Keep in mind that your branded car will be noticed in motion. Use brighter colors and ONE major focal point to make the design memorable. Large text may be difficult to read.
- Know the laws: It's important to know which government laws apply to the vehicle you're designing for. No vehicle's front windshield, driver, or front passenger windows may be covered.
- Consider The Vehicle's Shape: Consult your installer before designing “flat” artwork for a three-dimensional item. Almost all vehicles have various body lines, most of which are not parallel to the road. Text or design components often follow body lines rather than what is truly level.